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How to write useless articles

In the tradition of Judge Alex Kozinski’s The Wrong Stuff, here is an entertaining piece by the always entertaining Mark Herrmann. The title says it all: How to Write Articles that Don’t Generate Business. Read it, and go forth and do the opposite. (Hat tip to Ken Adams.)

Now if you’ll excuse me, I need to work on my law-review article about the legislative history behind the five least-cited provisions of the Code of Civil Procedure.