A better way to write subheadings?
Notwithstanding ambiguity

What can brief-writers learn from movie trailers?

The current issue of Legal Communication and Rhetoric includes an interesting article by Prof. Steven Johansen of the Lewis & Clark Law School. In Coming Attractions: An Essay on Movie Trailers & Preliminary Statements, Steve analyzes how movie trailers entice us to watch the movies they tout, and how brief-writers can apply those same techniques in writing preliminary statements.