Pathos: a right way and a wrong way to use it
The importance of ethos

The place to win an appeal

Quotable quote by Justice Robert H. Jackson:

Most lawsuits are ended as soon as there is a final settlement of the facts. The success or failure of young lawyers will be determined by the way they investigate and prepare and present cases to the triers of fact. A surprising number of cases every term are thrown out of our Court because counsel in the trial courts have not made adequate records, have not preserved crucial questions or have not asked appropriate instructions or findings. The place to win an appeal, as well as a verdict, is in the trial court.

Robert H. Jackson, “The Advocate: Guardian of Our Traditional Liberties,” in Classic Essays on Legal Advocacy 21, 28 (George Rossman ed. 2010).

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