Freebies

I'm always on the lookout for ways that sellers of goods and services win my business, because I think those sellers can teach me how to win business from potential clients. For instance:

Perlis, the store where I buy my suits and other clothes, offers life-time free alterations. Every time I take something in for alteration, I end up buying something else. For example, today I brought in four suits for alteration, and left with three new pairs of pants.

Whoever thought up lifetime free alterations must have been thinking about marketing. Knowing about that service is bound to make a potential customer more inclined to buy a suit from Perlis than from someone else. Even better, free alterations gets customers to return to the store, which in turn leads to repeat business. I mentioned this to my salesman, and he commented that no one else in town offers lifetime free alterations.

There's got to be a way to apply this lesson to legal services. I haven't figured out how just yet, but it's worth thinking about.

Comments

[Aaron Weidenhaft]

Free appellate work on all cases, obviously! And as long as they're back with you for that work they may as well use you for the divorce because of the ocd about winning a loser of a case...