Over at Bad Language, Clare Dodd has a great post on one of my tenets for persuasive writing. You could call it having the courage of your convictions. I call it not being afraid to write in your own voice. This requires that you believe in your message. Once you have acquired that belief, express it in your own words. Not in boilerplate from someone else’s brief. Don’t parrot someone else’s words. Internalize the message, then express your self.* Anyway, enough of my yacking. Click here to read and learn.
*Intentional space between your and self.