When I saw this guitar pictured in an advertisement, I knew I was going to buy it. I did. What made it so appealing? From the picture, you can seen that it’s different: it’s plain and unvarnished. When you look at it up close, hold it in your hands, and play it, you discover that it’s also finely crafted. The lesson: You can distinguish yourself from the herd by making your writing plain, unvarnished, and finely crafted.
(For you guitar aficionados out there, this is a Martin DXK2AE.)

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