What makes for a good analogy, one that resonates favorably with your audience? Perhaps more importantly, what makes for a bad analogy, one that backfires? In a recent short article (just five pages, which you can download here), Prof. Bruce Ching offers some insights into these questions.
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25 September 2010
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Thank you for the article.
Posted by: James Woodruff | 26 September 2010 at 01:25 AM