Prof. Kathryn Stanchi has written an interesting article on priming, the process of influencing a person’s response to later information by exposure to prior information. She explains what priming is and how briefwriters can use it to influence the reader’s emotional reaction to a story or interpretation of facts and law. If that’s something you’d like to know how to do, click here to read the abstract and download the article.
Stanchi, Kathryn, The Power of Priming in Legal Advocacy: Using the Science of First Impressions to Persuade the Reader (May 10, 2010). Oregon Law Review, Forthcoming; Temple University Legal Studies Research Paper No. 2010-7. Available at SSRN: http://ssrn.com/abstract=1604150
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