“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” —Antoine de Saint-Exupery.
I got this from Patrick Lamb’s In Search of Perfect Client Service. Patrick’s comment on this quotation is also worthwhile:
... The statement, attributable to Antoine de Saint-Exupery, applies equally to writing, itself just a type of design.
Why is this important to client service? Good writing communicates much in short order. What do our clients lack? Time. Don't waste it. Each word you write or utter should prove you value their time more than your own.
To which we all say, “Amen.”